Winners of the Grand Prize at the “2026 Korea Blood Donation Contest” / Students Park Seong-bae, Bae Dae-hyun (Advertising and Public Relations, Class of ’22), Jang Seo-jin (Class of ’25), and Seo Su-hyun (Media Studies, Class of ’21)
- 26.06.18 / 홍유민
Park Seong-bae, Bae Dae-hyun (Advertising and Public Relations, Class of ’22), Seo Su-hyun (Media Studies, Class of ’21), and Jang Seo-jin (Advertising and Public Relations, Class of ’25) from our university’s School of Media and Advertising were honored with the Grand Prize (Korean Red Cross President’s Award) in the video category of the “2026 Korea Blood Donation Contest” hosted by the Korean Red Cross.
This achievement holds even greater significance as it was the result of the Professor-Designed Alpha Project (Advisor: Kim Yesolran / Team Name: K*reative ADPR Challengers), one of our university’s flagship educational models.
In this contest—sponsored by the Ministry of Health and Welfare and the Gangwon Provincial Office of Education and open to the general public—our university’s team submitted an original music video titled <400 Milliliters> and proudly took second place.
The award-winning entry, *400 Milliliters*, conveys the message that even a small blood transfusion (400 ml) can be a tremendous miracle in someone’s life. The students directed the video in the style of a music video based on a song they wrote and composed themselves, and in the latter part of the video, they incorporated a “challenge video” featuring college students performing a choreography they devised themselves.
The winning team shared their thoughts, saying, “We aimed to spread the value of blood donation in an approachable way by leveraging the unique liveliness and wit of college students,” and added, “We hope our video will help lower the psychological barriers to blood donation for many people and serve as a catalyst for positive participation.” The winning entry can be viewed on the team’s YouTube channel (https://youtu.be/NZVe-O25bTA).
[Reference Links]
Contest Winners Announcement: https://www.xn--2026-eh4ppww61acnpmzcdu7bqx4aqdbkw.com/filaboard/detail.php?c=n&v=v&s=230
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Winners of the Grand Prize at the “2026 Korea Blood Donation Contest” / Students Park Seong-bae, Bae Dae-hyun (Advertising and Public Relations, Class of ’22), Jang Seo-jin (Class of ’25), and Seo Su-hyun (Media Studies, Class of ’21) |
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Park Seong-bae, Bae Dae-hyun (Advertising and Public Relations, Class of ’22), Seo Su-hyun (Media Studies, Class of ’21), and Jang Seo-jin (Advertising and Public Relations, Class of ’25) from our university’s School of Media and Advertising were honored with the Grand Prize (Korean Red Cross President’s Award) in the video category of the “2026 Korea Blood Donation Contest” hosted by the Korean Red Cross. This achievement holds even greater significance as it was the result of the Professor-Designed Alpha Project (Advisor: Kim Yesolran / Team Name: K*reative ADPR Challengers), one of our university’s flagship educational models. In this contest—sponsored by the Ministry of Health and Welfare and the Gangwon Provincial Office of Education and open to the general public—our university’s team submitted an original music video titled <400 Milliliters> and proudly took second place.
The award-winning entry, *400 Milliliters*, conveys the message that even a small blood transfusion (400 ml) can be a tremendous miracle in someone’s life. The students directed the video in the style of a music video based on a song they wrote and composed themselves, and in the latter part of the video, they incorporated a “challenge video” featuring college students performing a choreography they devised themselves. The winning team shared their thoughts, saying, “We aimed to spread the value of blood donation in an approachable way by leveraging the unique liveliness and wit of college students,” and added, “We hope our video will help lower the psychological barriers to blood donation for many people and serve as a catalyst for positive participation.” The winning entry can be viewed on the team’s YouTube channel (https://youtu.be/NZVe-O25bTA). [Reference Links] Contest Winners Announcement: https://www.xn--2026-eh4ppww61acnpmzcdu7bqx4aqdbkw.com/filaboard/detail.php?c=n&v=v&s=230
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