Grand Prize Winner of the “2026 Elder Abuse Prevention Slogan Contest” / Park Min-kyung (Advertising and Public Relations major, Class of ’24)
- 26.06.17 / 홍유민
Park Min-kyung, a Class of 2024 student majoring in Advertising and Public Relations in the Department of Media and Advertising at our university, won the prestigious Grand Prize in the “2026 Elder Abuse Prevention Slogan Contest” hosted by the Busan Metropolitan City Central Elderly Protection Center.
This achievement holds even greater significance as it resulted from the Professor-Designed Alpha Project (Advisor: Kim Yesolran / Team Name: K*reative ADPR Challengers), our university’s flagship educational model, making it all the more meaningful.
The Grand Prize-winning slogan by Park Min-kyung reads: “Abuse is a period, care is a comma, respect is an exclamation point.” By utilizing familiar punctuation marks, she intuitively and visually represented the stages of elder abuse prevention.
Park Min-kyung explained her creative intent, saying, “I wanted to put an end to repeated abuse and emphasize the power of adding a ‘comma’—a moment of attention—to the daily lives of elderly people who endure hardship alone, giving them a chance to breathe.” She added, “I hoped that these small commas, which pause the moments we casually overlook, would come together to ultimately bear fruit as an exclamation point of respect for the elderly.”
This nationwide contest, held under the theme of preventing elder abuse and encouraging reporting, saw fierce competition with a total of 1,454 entries submitted. Park Min-kyung achieved outstanding results across all evaluation criteria—including relevance to the theme and format, creativity, and message delivery—and was selected as the Grand Prize winner.
[Reference Link]
Announcement of Contest Winners:http://bs1389.or.kr/board/bbs/board.php?bo_table=notice&wr_id=415
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This content is translated from Korean to English using the AI translation service DeepL and may contain translation errors such as jargon/pronouns. If you find any, please send your feedback to kookminpr@kookmin.ac.kr so we can correct them.
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Grand Prize Winner of the “2026 Elder Abuse Prevention Slogan Contest” / Park Min-kyung (Advertising and Public Relations major, Class of ’24) |
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Park Min-kyung, a Class of 2024 student majoring in Advertising and Public Relations in the Department of Media and Advertising at our university, won the prestigious Grand Prize in the “2026 Elder Abuse Prevention Slogan Contest” hosted by the Busan Metropolitan City Central Elderly Protection Center. This achievement holds even greater significance as it resulted from the Professor-Designed Alpha Project (Advisor: Kim Yesolran / Team Name: K*reative ADPR Challengers), our university’s flagship educational model, making it all the more meaningful. The Grand Prize-winning slogan by Park Min-kyung reads: “Abuse is a period, care is a comma, respect is an exclamation point.” By utilizing familiar punctuation marks, she intuitively and visually represented the stages of elder abuse prevention.
Park Min-kyung explained her creative intent, saying, “I wanted to put an end to repeated abuse and emphasize the power of adding a ‘comma’—a moment of attention—to the daily lives of elderly people who endure hardship alone, giving them a chance to breathe.” She added, “I hoped that these small commas, which pause the moments we casually overlook, would come together to ultimately bear fruit as an exclamation point of respect for the elderly.” This nationwide contest, held under the theme of preventing elder abuse and encouraging reporting, saw fierce competition with a total of 1,454 entries submitted. Park Min-kyung achieved outstanding results across all evaluation criteria—including relevance to the theme and format, creativity, and message delivery—and was selected as the Grand Prize winner. [Reference Link] Announcement of Contest Winners:http://bs1389.or.kr/board/bbs/board.php?bo_table=notice&wr_id=415
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