Kookmin University (President Jeong Seung Ryul) announced that Kwon Yong-ju, an adjunct professor in the Department of Automotive and Transportation Design at the College of Art and Design, received a Commendation from the Minister of Environment on June 5, in recognition of his contributions to the widespread adoption of electric vehicles and the popularization of eco-friendly mobility, in observance of the “31st Environment Day.”

Every year to commemorate Environment Day, the Ministry of Environment selects and honors individuals who have contributed to national environmental development in various fields, including overcoming the climate crisis, achieving carbon neutrality, and environmental education.

As a researcher and former automotive journalist in Korea, Professor Kwon YongJoo has engaged in multifaceted activities to promote the widespread adoption of electric vehicles, from the early market formation of the Korean electric vehicle industry to its current stage of mass adoption. In particular, he played a pivotal advisory role in establishing effective eco-friendly automotive policies, including the reform of electric vehicle subsidy policies, the qualitative and quantitative expansion of charging infrastructure, and the revision of government systems to ensure battery safety.

In addition, Professor Kwon serves as the main host of “Kwon YongJoo & Kang Da-som’s Cha-Ka-Cha-Ka,” a flagship automotive program on MBC Radio, leading communication with the public. Through his broadcasts, he has effectively communicated the environmental and economic value of electric vehicles in an accessible manner. As an owner who drives both internal combustion engine vehicles and electric vehicles simultaneously, he has shared his firsthand experiences, playing a leading role in shifting consumer perceptions toward eco-friendly vehicles.

In particular, regarding the recent temporary slowdown in demand (the “chasm”) in the global electric vehicle market, the department has been highly commended for its continuous proposals to promote the sustainable adoption of electric vehicles. These include: ▲proactive policy improvements at the government level to address consumer concerns regarding battery safety; ▲expansion of the lineup of affordable electric vehicles across various segments to make them accessible to consumers; and ▲establishment of a system of practical incentives during the vehicle operation phase that goes beyond simple purchase subsidies. Currently, the Department of Automotive and Transportation Design at Kookmin University is cultivating interdisciplinary green talent to lead the future of mobility, based on this field expertise and a firm commitment to environmental sustainability.

Adjunct Professor Kwon YongJoo stated, “I am honored to receive this prestigious award, even though I have only made a small contribution to the expansion of electric vehicle adoption and communication through various media to achieve carbon neutrality in the transportation sector.” He added, “The success of electric vehicle popularization ultimately lies in building safe infrastructure that consumers can trust and providing reasonable options. I will continue to devote myself to research, education, and broadcasting activities so that eco-friendly mobility can take root stably in our society and a sustainable mobility environment can be established.”