Moon Seung-chan, a student in the Department of AI Design at the College of Art and Design at Kookmin University (President Jeong Seung Ryul), swept three awards—a Silver, a Bronze, and a Merit—for a total of three projects at the “2026 Young Ones Student Awards,” a prestigious international advertising and design competition. This achievement is particularly significant because it goes beyond winning for a single piece; by winning consecutively in three categories based on ideas aimed at solving social issues, Moon has been recognized for both his planning and execution skills.

The “Young Ones Student Awards” is an international advertising and design competition organized by The One Club for Creativity, a global design organization with over 100 years of history. It is regarded as one of the most prestigious student competitions, highly coveted by advertising and design students worldwide.

In this competition, student Moon Seung-chan submitted a total of three projects. His flagship work, 〈UNSEEN MARKS〉, won one Silver, two Bronze, and one Merit award, while 〈THE ESCAPE CURTAIN〉 won a Silver award. Additionally, 〈SHELF MY STYLE〉, submitted jointly with Seo Eun-sol, a student in the Department of AI Design, won a Merit in the Creator Content & Social Media category.

The representative winning work, 〈UNSEEN MARKS〉, is a campaign that focuses on the calluses and scars formed on Paralympic athletes’ bodies through repeated friction with prosthetic legs, wheelchairs, and assistive devices. The project stemmed from the awareness that while the sweat and injuries of able-bodied athletes are celebrated as “symbols of effort,” the physical marks left on Paralympic athletes are not sufficiently recognized by society. Based on Vaseline’s brand philosophy—“helping everyone live without limits with healthy skin”—the project visualized these marks through outdoor advertisements and reflective film shaped like the Vaseline logo.

Another award-winning entry, *THE ESCAPE CURTAIN*, is a concept for a survival shower curtain designed for use in fire emergencies. It was inspired by the social issue that, despite the mandatory installation of fire escape ladders in domestic lodging facilities and apartments, many people are unaware of how to actually use them. Student Moon Seung-chan explained, “I believed that intuitive design is more important than complex instructions in disaster situations,” adding, “I focused on transforming the most familiar everyday objects into survival tools for crisis situations.” This project was designed using non-flammable materials, a dotted-line structure, and knot guides so that anyone can immediately use it as an escape rope.

Finally, 〈SHELF MY STYLE〉, a collaborative project with student Seo Eun-sol, is a campaign for a Gen Z creator platform based on Walmart. By displaying products from student sellers—who had previously operated solely online—in actual brick-and-mortar stores, the project offered an experience that extends Gen Z’s tastes and identity into the physical world. The two students stated, “We viewed Gen Z not merely as consumers, but as a generation that actively creates and shares its own tastes and identity,” adding, “We aimed to create a structure where student creators could showcase their own brands within an offline space.”

Student Moon Seung-chan shared, “The most challenging part was that international advertising festivals don’t just evaluate a single idea; it must be persuasively linked to social context, feasibility, and brand logic.” He expressed his aspirations, saying, “Going forward, I want to continue planning ideas that can bring about real social change, rather than simply creating ads that encourage consumption.”

▲〈UNSEEN MARKS〉

▲〈THE ESCAPE CURTAIN〉

▲〈SHELF MY STYLE〉