When it comes to college admissions, it is just as important to accurately explain the system to students and parents and directly address their questions as it is to create a good system. Kookmin University (President Jeong Seung Ryul) is strengthening its “communicative admissions process”—moving beyond one-way information dissemination—by continuously expanding points of contact between career and college counseling teachers and prospective students through admissions information sessions, individual consultations, and guidance on application strategies for each admission track. Over the past three years alone, the university has held approximately 50 large-scale communication events, with cumulative participation reaching over 10,000 people.
 
Along with this on-site communication, student interest in Kookmin University remains high. In the essay-based admissions track for the 2027 academic year’s early admissions, the Business Administration major in the School of Business recorded a competition ratio of 389.09 to 1, the highest among all humanities programs. The Media major in the School of Media and Advertising also recorded a competition ratio of 361.50 to 1. Notably, the Business Administration major maintained the highest competition ratio among humanities programs for two consecutive years, having recorded a ratio of 321.64 to 1 for the 2026 academic year as well. This indicator is significant as it confirms the high level of interest prospective students have in Kookmin University.
  
In particular, the university has recently moved beyond simply explaining the admissions guidelines; it has refined its programs to specifically disclose the previous year’s admissions results and application strategies for each selection type, while having admissions officers directly answer individual questions from prospective students. A prime example of this is the “Kookmin University Application Strategy Briefing for the 2027 Academic Year,” held last July. On that day, Kookmin University disclosed the 2026 academic year early admission results to high school seniors and their parents and introduced changes to the major admission tracks for the 2027 academic year, along with application strategies for each track. In addition, the university held a special lecture titled “Hear from Admissions Officers: Everything About the Comprehensive School Record-Based Admission Track” and provided one-on-one counseling sessions with admissions officers.
  
The university is also continuously expanding its engagement with parents as well as prospective students. Leveraging its reputation as a leading institution in design, last year it held an admissions briefing for students and parents interested in enrolling in the College of Art and Design in conjunction with the National High School Art and Design Practical Skills Competition, which drew approximately 1,200 attendees. A key strength of this approach is that it goes beyond simply providing admission guidance; it actively fosters engagement by having faculty members personally explain past practical exam questions and discuss the creative thinking and planning skills that Kookmin University prioritizes in its practical evaluations.
  
Kookmin University President Jeong Seung Ryul stated, “As college admissions processes become more diverse, it is increasingly important to help prospective students and their parents choose the admissions track that best suits them based on accurate information.” He added, “We will continue to engage in dialogue—not merely by providing one-sided explanations of the university’s admissions process, but by listening directly to the questions and concerns raised on the ground and responding to them—to provide more practical admissions information.”
 
Meanwhile, Kookmin University plans to continue actively providing information on admission procedures and results while expanding opportunities to meet directly with students, parents, and high school staff, thereby strengthening its user-centered approach to providing admissions information.