Kookmin University Collaborates with the Korea Minting and Security Printing Corporation to Create ‘JOFAMS,’ a Character Targeting the MZ Generation
- 26.04.01 / 홍유민
In response to the trend toward a “cashless society,” our university has partnered with the Korea Minting and Security Printing Corporation to create “JOFAMS,” a worldview marketing character designed to shed new light on the cultural value of currency and foster meaningful engagement with the MZ generation.
“JOFAMS” is a portmanteau of “Korea Minting and Security Printing” and “family (Fams).” The project goes beyond simply creating characters; it has established the “Wonniverse” universe, a storyline in which the figures depicted on currency are assigned new missions in the digital age.
Through an MOU with the Korea Minting and Security Printing Corporation, our university students expressed the characters’ identities in a fresh and creative way that is both intuitive and aligned with the sensibilities of the MZ generation.
Professor Kim Sungsu of the Department of Media and Advertising at Kookmin University, who mentored the students participating in the project, explained, “This is the result of interpreting the historical narratives and artistic aesthetics of the historical figures on currency into ‘fun’ and ‘story’ from the perspective of the MZ generation,” adding, “We incorporated the students' innovative ideas into the character designs.”
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This content is translated from Korean to English using the AI translation service DeepL and may contain translation errors such as jargon/pronouns. If you find any, please send your feedback to kookminpr@kookmin.ac.kr so we can correct them.
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Kookmin University Collaborates with the Korea Minting and Security Printing Corporation to Create ‘JOFAMS,’ a Character Targeting the MZ Generation |
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In response to the trend toward a “cashless society,” our university has partnered with the Korea Minting and Security Printing Corporation to create “JOFAMS,” a worldview marketing character designed to shed new light on the cultural value of currency and foster meaningful engagement with the MZ generation. “JOFAMS” is a portmanteau of “Korea Minting and Security Printing” and “family (Fams).” The project goes beyond simply creating characters; it has established the “Wonniverse” universe, a storyline in which the figures depicted on currency are assigned new missions in the digital age. Through an MOU with the Korea Minting and Security Printing Corporation, our university students expressed the characters’ identities in a fresh and creative way that is both intuitive and aligned with the sensibilities of the MZ generation. Professor Kim Sungsu of the Department of Media and Advertising at Kookmin University, who mentored the students participating in the project, explained, “This is the result of interpreting the historical narratives and artistic aesthetics of the historical figures on currency into ‘fun’ and ‘story’ from the perspective of the MZ generation,” adding, “We incorporated the students' innovative ideas into the character designs.”
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