KMU’s two gradate students, Lee Jun-seo and Lee Myung-woo were awarded as the winner of 27th Public Utility Advertisement Competition with the idea of wasted paper. They used copy of ‘Not a single piece. There are two,’ to emphasize wasted ‘one side-used paper’. Professionals and amateur parts were separated in the competition; professional winner was awarded with the idea of drinking and driving. According to the official judge, winners from KMU expressed simple ideas on simple design with impressive message. Also, simply clean design and copy impress viewers to look back, they added