Thirdeye Inc. (President, Yean Hong Jung) received attention as a design consulting company in the world market. Thirdeye was founded in 1998 to offer the best design consulting service by applying ‘Digital Creation Design Workflow.’ The corporation received attention with technology abroad as well as in the domestic market though its IT solution business, digital contents and transportation consulting. Thirdeye has founded branches in California and Shanghai and is engaged in design consulting businesses such as developing mass automobiles and concept cars. Also, they are actively developing items to lead the future in various new tech-consulting business fields.

Offering a fit solution ‘Digital Creation Design Workflow’
Thirdeye was selected as an excellent corporation in 2009, and in 2011 it advanced technology by receiving environment certifications such as ISO9001, ISO14001 and Inno-Biz certification, and received a reward for a ‘good working corporation in Gyeonggi-do.’ Specifically, the fit solution called ‘Digital Creation Design Workflow’ that complicated processes turn to fit on each working environment from the concept step to VR (Virtual Reality) is a core of Thirdeye, as it is based on sense of the best creative worldwide. President Jung of Thirdeye Inc. said, “Our company proposes that we direct the way for new investment and be extremely effective in shortening the design period and reducing developing expenses.” He added, “Recently we have been developing a 3D VR application (sign language translation system), leading the future in the new tech-consulting business field, as this application will be used this year.” Recently, Thirdeye developed illuminated car seats based on the coupling environment technology. This item has a ‘sensitive function’ through an ergonomic design to change light and sound, etc. by applying the optical fiber technology of PSO. Also, they are equipped with a ‘security function’ to respond to a door being opened, to seat belts not being worn and to speed. This technology can be applied to other industrial businesses or interiors so we expect to have a great ripple effect with it. In addition, President Jung is planning to process a new business and develop an ‘individual transportation tool’ using electricity for the future. He has the confidence to draw enormous attention to this business. President Jung explained, “Toyota, Mazda, JVC, etc. are main clients. In the domestic market, we have a long collaborative relationship with Hyundai and Kia Motors, but we are also gradually trying to pioneer the global market. Recently, we have been processing business focused on the international market more than the domestic one.”

President Jung, who used to work in the design division of Hyundai Motors after graduating from the Department of Design at Kookmin University, said: “I realized there was a high barrier in the world market when I first entered it running my first corporation, but as time has gone by the high barrier has been getting lower, so I am building my brand power into a world market.” As a result, he determined for “our corporation to get a top award by exporting 3 million pieces last year and by winning a million again.” Meanwhile Thirdeye opened a new office in Suwon. He said “there has not been one complaint in our company even though we moved our office from Seoul to Suwon. I appreciate our employees who trust the company as much as they do. In response, our company will make a concerted effort for our employees.” Practice for innovative management by giving something back to the community of a basic spirit. President Jung puts stress on personality more than ability when he selects executives and staff members. Even though he is from the Department of Visual Design at Kookmin University and serving as an alumnus president, there is no one from Kookmin University in his corporation. They are rather from local universities. This is because he doesn’t care about school relationships or kinship saying he doesn’t have the thinking of corporate succession and told the youth, “Don’t be concerned about studying too much.” He tells them to do what they want in order to give them motivation for studying. He added, “I am not pushing anything for the youth; I just want them to experience the things that interest them and then they can find their aptitude naturally.” 

Recently, President Jung has gone to a science exhibition in Boston. He was surprised that there are various science rides which make people think about the earth naturally. He said, “It guides many children and the young to have a healthy view of the world. It was very different from Korea’s education which is only focused on education for entering universities. I was thinking that our great people will form where the future is coming from.” He thinks if he leaves money for his kids, it would rather sow a seed of unhappiness. However, he tries to give them chances to take trips because it will let them find something that they want though an experience. He said, “It is a global time. We have to live with a wide view as a global people. For the future, success in Korea is only small. We have to build our business worldwide.” To him, success has a different meaning. His success means when we put things behind us, they can be felt into spare and when we put a part of mine into the community, we will rather feel richness. President Jung said, “Recently, I have been sending some money regularly to a poor child from the Philippines as a donation. One day I got a letter that the child wants to be a fisherman and buy a boat when he grows up.” So I responded, “I want to ride the boat if you invite me.” “We may learn to steal from other people in a capitalistic society. We have to learn how to be kind to other people. I would like to be healthy in wealth by sharing something with other people as an inheritance for the future generation.” Also he said, “A core role for small business in a globally competitive time is to make a workplace with the vision of a macroeconomic model. I will improve our business by sharing benefits with members and keeping a spirit for giving benefits to society as an exemplary corporation.”