HSAD Idea Contest ‘Seed Cup Campaign’ Underway / Advertising and Public Relations Majors
Significance of actual campaign execution after advancing to the finals, establishing a sustainable carbon reduction marathon scene
- 25.10.20 / 전윤실
The ‘Seed Cup Campaign Team’, composed of Advertising and Public Relations majors Song Hyun Soo, Jeon Ji Yoon, and Seo Ji Hee from Kookmin University's Department of Advertising&Public Relations, advanced to the finals of the HSAD YCC Contest with their idea to solve the problem of disposable paper cup waste at marathons.
This campaign was designed to tackle the waste from disposable paper cups used at marathon events and the resulting carbon emissions. Each cup features a carbon-reducing plant, ‘Hairy Vetch’, attached to its base. These cups, biodegradable within a minimum of 45 days, are collected at water stations and planted in large pots to grow into flowers.
After the event, the resulting planters were donated to the rooftop garden of the Onjo Daewang Culture and Sports Center in Gangdong-gu, Seoul, contributing to the creation of green spaces within the city. An official from the Onjo Daewang Culture and Sports Center stated, “The Seed Cup holds great significance because it allows disposable paper cups generated during the marathon to be reborn as plants, reconnecting with nature within the city.”
The Seed Cup campaign holds great significance as it presents a virtuous cycle model for carbon reduction in urban areas by transforming marathon paper cup waste into plants that help reduce carbon emissions.
Meanwhile, the ‘HSAD YCC’ university student social contribution idea contest, hosted by LG affiliate HSAD, a comprehensive advertising agency, will announce the final rankings based on the achievements of the winning teams who independently carried out their social contribution campaigns.
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This content is translated from Korean to English using the AI translation service DeepL and may contain translation errors such as jargon/pronouns. If you find any, please send your feedback to kookminpr@kookmin.ac.kr so we can correct them.
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HSAD Idea Contest ‘Seed Cup Campaign’ Underway / Advertising and Public Relations Majors Significance of actual campaign execution after advancing to the finals, establishing a sustainable carbon reduction marathon scene |
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The ‘Seed Cup Campaign Team’, composed of Advertising and Public Relations majors Song Hyun Soo, Jeon Ji Yoon, and Seo Ji Hee from Kookmin University's Department of Advertising&Public Relations, advanced to the finals of the HSAD YCC Contest with their idea to solve the problem of disposable paper cup waste at marathons.
This campaign was designed to tackle the waste from disposable paper cups used at marathon events and the resulting carbon emissions. Each cup features a carbon-reducing plant, ‘Hairy Vetch’, attached to its base. These cups, biodegradable within a minimum of 45 days, are collected at water stations and planted in large pots to grow into flowers.
After the event, the resulting planters were donated to the rooftop garden of the Onjo Daewang Culture and Sports Center in Gangdong-gu, Seoul, contributing to the creation of green spaces within the city. An official from the Onjo Daewang Culture and Sports Center stated, “The Seed Cup holds great significance because it allows disposable paper cups generated during the marathon to be reborn as plants, reconnecting with nature within the city.”
The Seed Cup campaign holds great significance as it presents a virtuous cycle model for carbon reduction in urban areas by transforming marathon paper cup waste into plants that help reduce carbon emissions.
Meanwhile, the ‘HSAD YCC’ university student social contribution idea contest, hosted by LG affiliate HSAD, a comprehensive advertising agency, will announce the final rankings based on the achievements of the winning teams who independently carried out their social contribution campaigns.
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