Professor Joo Jae-woo of the College of Business Administration at Kookmin University conducted an interview with Professor Charles O'Reilly of the Graduate School of Business at Stanford University as part of SERI CEO's educational video series. The interview was part of the Stanford Fireside Chat series and was titled “The Two Wheels of Innovation: Ambidexterity Management.”

Professor O'Reilly, co-director of the Change Leadership and Organizational Renewal Program, introduced three stages of driving innovation. In the first stage, ideation, design thinking, corporate venture capital (CVC), and open innovation were introduced. In the second stage, incubation, lean startup and business model canvas were introduced. The third stage, scaling, emphasizes leadership in expanding ideas, business models, and products. Many companies around the world excel at the first two stages but fail at the third because CEOs lack the courage to execute when the time comes to grow a new business. Ultimately, the failure of innovation is the failure of leadership.

SERI CEO targets CEOs of large corporations, mid-sized companies, startups, and leaders of major institutions both domestically and internationally, and operates through a selective membership system.