Design research presentation at a marketing seminar at the University of Manhattan in the United States / Professor Jaewoo Joo (School of Business)
- 25.04.15 / 이정민
Professor Joo Jae-woo of the Department of Business Administration at Kookmin University was recently invited to a seminar at the O'Malley School of Business, the business school of Manhattan University in the United States, where he presented his research findings on the impact of minimalist design on consumer preferences.
This study was conducted jointly by Shin Yun-cheol, a graduate of Kookmin University's Graduate School of Techno-Design, and (currently a UX researcher at Woori Bank's Customer Experience Center), and analyzed when simplifying designs through laboratory and field experiments can backfire. This study challenged the conventional wisdom that “less is more” and presented empirical evidence that core design elements should be maintained.
The findings of this study provide UX designers with a benchmark for identifying design elements to be removed during the interface simplification process, and provide brand managers with insights to better examine the impact of design on consumer decision-making. This research, which connects design practice and marketing academia, contributes to both practice and academia by presenting a strategic approach to effectively utilizing minimalism.
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This content is translated from Korean to English using the AI translation service DeepL and may contain translation errors such as jargon/pronouns. If you find any, please send your feedback to kookminpr@kookmin.ac.kr so we can correct them.
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Design research presentation at a marketing seminar at the University of Manhattan in the United States / Professor Jaewoo Joo (School of Business) |
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Professor Joo Jae-woo of the Department of Business Administration at Kookmin University was recently invited to a seminar at the O'Malley School of Business, the business school of Manhattan University in the United States, where he presented his research findings on the impact of minimalist design on consumer preferences.
This study was conducted jointly by Shin Yun-cheol, a graduate of Kookmin University's Graduate School of Techno-Design, and (currently a UX researcher at Woori Bank's Customer Experience Center), and analyzed when simplifying designs through laboratory and field experiments can backfire. This study challenged the conventional wisdom that “less is more” and presented empirical evidence that core design elements should be maintained.
The findings of this study provide UX designers with a benchmark for identifying design elements to be removed during the interface simplification process, and provide brand managers with insights to better examine the impact of design on consumer decision-making. This research, which connects design practice and marketing academia, contributes to both practice and academia by presenting a strategic approach to effectively utilizing minimalism.
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