Kookmin University (President Jeong Seung Ryul) and the Korea Minting and Security Printing Corporation (President Sung Chang Hoon) signed a business agreement on Friday, September 19, at the main administration building to effectively communicate with the MZ generation. This agreement was established to build rapport with the MZ generation, who have become a key communication target for public institutions in the rapidly changing media environment, and to explore more effective promotional strategies.

Kookmin University and the Korea Minting and Security Printing Corporation had already explored the potential for cooperation through the 「Strategic Discussion Forum for Strengthening Communication with the MZ Generation」 jointly held last July. This agreement is the result of advancing those discussions into concrete implementation. During the forum, extensive opinions were exchanged regarding the communication methods preferred by the MZ generation and the direction public institutions' promotion should take. Based on this, both institutions agreed to continue ongoing exchange and collaboration through industry-academic cooperation. Based on this industry-academic collaboration, the two institutions plan to analyze the communication methods and promotional channels preferred by the MZ generation and engage in in-depth discussions on establishing tailored promotional strategies that reflect their interests and lifestyles.

Through this agreement, Kookmin University and the Korea Minting and Security Printing Corporation will pursue characterization utilizing figures from currency designs. They also agreed to build a worldview marketing strategy based on this. By incorporating the voices of the younger generation into policy and promotional strategies, they aim to redefine their responsibilities and roles as public institutions. Beyond simple promotion, the goal is to discover creative content reflecting the interests and lifestyles of the younger generation and to create new communication models that encourage their voluntary participation. These efforts are expected to go beyond mere promotion, forming a bond with the MZ generation and further strengthening trust with the entire public.

At the signing ceremony, Kookmin University President Jeong Seung Ryul expressed his vision: “Building on Kookmin University's strength in industry-academic collaboration, the two institutions will work closely together to establish diverse channels for communicating with the younger generation.”