Kookmin University (President Jeong Seung-ryul) Graduate School of Business Administration (Dean Kim Do-hyun) signed a memorandum of understanding (MOU) with WNGP&MUSA (CEO Seok Hyun) on Wednesday, July 9, for the development of the healthcare industry. The signing ceremony was attended by Kim Do-hyun, Dean of the Graduate School of Business Administration at Kookmin University, Moon Hyun-sil, Chair of the Healthcare Management Department, Lee Jung-ho, Professor, Seok Hyun, CEO of WNGP&MUSA, and Seok Hee-jung, Director.

Through this agreement, the two organizations will collaborate on △joint industry-academia projects and the development of educational programs △efforts to secure joint financial support from the national government, local governments, and international organizations for research and business △mutual online and offline promotion support, and △mutual cooperation in various fields such as competition hosting, seminars, and auditions.

The Graduate School of Business Administration at Kookmin University is an institution that offers a master's program in healthcare management to train professionals who will lead the healthcare industry. Based on its educational achievements and human network related to sports and health, the school will be responsible for developing educational programs, securing financial support, and providing promotional support.

WNGP (World Natural Grand Prix) is a fitness organization that aims to promote drug-free healthy competitions. It is the largest natural fitness organization in Korea, with WADA doping tests conducted by a national agency for the first time in a private competition. MUSA (Muscle & Style Award) is the largest fitness competition in Korea, held at regional venues since 2016. Unlike other competitions, it combines mass appeal, professionalism, and a systematic competition system. Through this business agreement, WNGP&MUSA will collaborate on developing joint projects and educational programs, providing mutual promotional support, and cooperating in event organization.

Kim Do-hyun, Dean of the Graduate School of Business Administration, stated, “This business agreement with WNGP&MUSA is a great opportunity to leverage the strengths of our graduate school’s Healthcare Management program, which focuses on practical, hands-on education.” He added, “Given the close relationship we have built with Kookmin University through previous agreements, we will actively collaborate to contribute to the development of Korea’s healthcare industry.”

Seok Hyun, Representative of WNGP&MUSA, remarked, “We anticipate that this business agreement, built on the trust and exchange we have cultivated with Kookmin University, will further enhance collaboration between our institutions. We look forward to jointly developing educational programs, mutual promotion, and hosting conferences, aiming to establish a successful industry-academia collaboration model in Korea’s healthcare field.”