The Big Match Between Integers and Courage / Representative Essence of Diorijin, Department of Decorative Arts, Kookmin University 78
- 24.03.18 / 박서연
Jung believes that design makes the world a better place. With this belief, he has spent 40 years designing. From food to health supplements, cosmetics to kitchen appliances. His container designs reflect the insights of an industrial designer who has worked in various industries and his curiosity about the world.
Unique in gender, sexuality, and customs
As a child, Jung participated in school art competitions and won several awards. To prepare for the art entrance exam, she went to college at Kookmin University in the Department of Decorative Arts.
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Jung was a leader among her peers and a high achiever. She received six scholarships during her undergraduate studies.
The organically connected life of an automotive designer
Jung's undergraduate experience was a little different from most, and after graduation, he joined Daewoo Group Design to become an automotive designer.
"In the company, it was a concern whether a team leader who was a designer could lead engineers well. I graduated from Hanyang Industrial High School. I was a manager who knew mechanics and design, so I adapted well, and the employees followed me well. The design team and related departments gradually recognized me. What I learned is that just like a car that moves by connecting various parts organically, internal relationships are the same. My active personality helped me get along with people in other departments."
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Diorijin, a design firm specializing in out-of-this-world containers
Jung left Daewoo Motor Company, where he worked for about 17 years, to become the CEO of Kodas Design, a company specializing in design. At Kodas Design, he was exposed to a variety of designs, including automobiles and electronics, but he found a market for container design.
"In the early 2000s, companies didn't have their own container designs, just labels on common bottles," he says. "But in the mid-2000s, small, medium, and large companies started investing in container design, and they realized that it could become a brand, like Coca-Cola, Absolut Vodka, and banana milk."
Diorijin wins top international design awards for its container design
After recognizing the market potential of container design, Soo Jung spun off Kodas Design's container design team and founded Diorigin after a meeting with management. The results were encouraging, even though he was worried enough to lose sleep at night. In the 12 years since its establishment, Diorigin has become a company that specializes in designing containers for most bottled water brands in Korea, as well as containers for food, cosmetics, and kitchen appliances.
Jeju Special Self-Governing Province Development Corporation Hallasu
reddot design award winner 2013, iF packaging design award 2014, GOOD DESIGN AWARD 2014
KGC Ginseng Corporation Alpha Project
Winner of Red Dot Design Award 2018, iF Gold Award 2019, Idea Award Finalist 2019
Sampyo Pasteurised Miso, Country House tojang
Pentawards 2015, reddot design award winner 2015
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"Over the past 12 years, we have built up a high-quality portfolio and are proud to have contributed to the expansion of container design in Korea. We have won several awards at international design competitions, including the Red Dot Design Award and the iF Design Award. Overseas design award officials say that Diorijin is the only company in the world that designs only containers. We have the know-how to design containers that are as unique as they are unique. We have our own 3D printer, so we can check the shape with samples from the first proposal. We have a system in place to help clients make decisions."
The future of Diorigin with designers who care about the environment
Designers need to be creative in new ways when designing containers in the age of the pen. So, what are the latest changes in the way containers are being designed to keep up with the writing environment?
Diorijin archive room with a variety of containers
"To be certified as a low-carbon product, a container must firstly be light in weight, taking into account the trend towards lighter weight, but also have a structure that can withstand the load of a loaded container during transport, and the CMF (Colour, Material, Finish) technological steps during production to ensure that it is lightweight and recyclable. For example, if you mix blue ink in a container to give it a fresh look, it can't be recycled." While many of the criteria for protecting the environment may seem like constraints, designers living in the age of necessity need the courage and wisdom to overcome constraints and be creative."
CEO Soo Jung (left) and Director Dongmin Jung (right).
Jung says that younger generations are serious about the environment, so container design will be able to integrate well into the eco-friendly era. He adds that the young designers at Diorigin are his hope.
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This content is translated from Korean to English using the AI translation service DeepL and may contain translation errors such as jargon/pronouns.
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The Big Match Between Integers and Courage / Representative Essence of Diorijin, Department of Decorative Arts, Kookmin University 78 |
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Jung believes that design makes the world a better place. With this belief, he has spent 40 years designing. From food to health supplements, cosmetics to kitchen appliances. His container designs reflect the insights of an industrial designer who has worked in various industries and his curiosity about the world.
Diorijin, a design firm specializing in out-of-this-world containers
Jung left Daewoo Motor Company, where he worked for about 17 years, to become the CEO of Kodas Design, a company specializing in design. At Kodas Design, he was exposed to a variety of designs, including automobiles and electronics, but he found a market for container design.
Diorijin wins top international design awards for its container design
After recognizing the market potential of container design, Soo Jung spun off Kodas Design's container design team and founded Diorigin after a meeting with management. The results were encouraging, even though he was worried enough to lose sleep at night. In the 12 years since its establishment, Diorigin has become a company that specializes in designing containers for most bottled water brands in Korea, as well as containers for food, cosmetics, and kitchen appliances.
Jeju Special Self-Governing Province Development Corporation Hallasu
KGC Ginseng Corporation Alpha Project
Sampyo Pasteurised Miso, Country House tojang
Thermos Fugo Premium Neutral
"Over the past 12 years, we have built up a high-quality portfolio and are proud to have contributed to the expansion of container design in Korea. We have won several awards at international design competitions, including the Red Dot Design Award and the iF Design Award. Overseas design award officials say that Diorijin is the only company in the world that designs only containers. We have the know-how to design containers that are as unique as they are unique. We have our own 3D printer, so we can check the shape with samples from the first proposal. We have a system in place to help clients make decisions."
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